While helping hospitality businesses collect, analyze, and manage guest feedback for more than 17 years, we have seen a lot of different ways guest/customer feedback loops are integrated into day to day hospitality life, for all different kinds and sizes of operations.
To get the most out of your guest/customer experience survey, it must be properly incorporated into your operations processes. Of course, the content and the structure of the survey itself are critically important, but identifying the internal (and possible external) stakeholders who will be responsible for different aspects of the process is equally important.
We use a Guest/Customer Feedback Loop Checklist to help clients get everyone internally on the same page. This helps keep everyone on track to get the most out of the insights that their guests' feedback provides and keep delivering great guest/customer experience.
If you'd like to get the checklist for your own use, enter your email address here.