What can you do to get prospective guests to stay on your website and book directly?

Two of the key recommended features on web & marketing consultants' lists for lodging websites are,

  • "One-stop" Social Proof: it's clear that reviews play a crucial role in helping travelers choose hotels. So a testimonial feed, one that shows current guest comments (and not just a handful of "cherry picked" quotes), goes a long way to building trust amongst prospective guests.
  • A great direct booking engine: it has to be simple and quick to navigate so that visitors have no reason not to book directly and get the best rates.